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API-first or Browser Automation? Lessons Learned from Content Posting

The importance of an API-first approach in content posting and the risks of browser automation. Key lessons for engineers.

A pipeline was developed for content generation and distribution. The publishing phase proved to be more challenging from an engineering perspective. The rule is to use APIs when available; browser automation should be a last resort. Each platform's automation policies must be carefully reviewed to select appropriate methods for content submission.